TENA MEN LAUNCHES MENS HEALTH WEEK CAMPAIGN WITH DR HILARY JONES
Thursday, 14 July 2016
Myriad PR raised awareness with a recent campaign for Men’s Health Week on behalf of client TENA Men and celebrity GP, Dr Hilary Jones.
Engaging national press and a series of high profile bloggers, TENA Men’s campaign aimed to encourage men to take control of their health during Men’s Health Week, 13th-19th June, 2016.
TENA Men invited 10 bloggers to take part and, in conjunction with Dr Hilary, devised seven challenges for them to complete throughout the week, to help improve their health. Each blogger then recorded how they survived the week.
Alongside this, Myriad and TENA Men launched a survey to explore British men’s thoughts about taboo health subjects, such as urine leakage. Polling 1,000 men, the survey uncovered men’s attitudes to their own health and what aspects they feel are most important. This was shared by the Daily Express.
TENA Men wants to break down taboos surrounding urine leakage, which is experienced by one in four men over the age of 40 in the UK. With a range of protection specifically designed to deal with urine leakage, they want to help men keep control, whatever life throws at them.
Examples of coverage from the campaign can be found below: