Myriad wins new business in Ireland

Tuesday, 18 January 2011

Myriad’s track record of success with Durex in Ireland has helped the company secure three more high-profile clients.

Named by Forbes as one of the world’s most innovative companies, Durex owner Reckitt Benckiser has awarded Irish PR for household name brands Veet, Clearasil and Scholl in the Republic.

Managing director Steve Weaving says it is great to see the relationship with Reckitt Benckiser growing in Ireland. “We are thrilled that Reckitt Benckiser has not only confirmed Durex with us for the next year but also have confidence in us to deliver PR for Veet, Scholl and Clearasil. They are a highly valued client, and one we are excited to continue working with.”

Reckitt Benckiser brand manager for Ireland Miriam Abel says the extra business on the strength of what the agency has already achieved for the Durex brand.

“Myriad is a trusted part of our team. The coverage Durex has received thanks to Myriad has been fantastic and we are looking forward to working with them further on these three important brands,” .