Myriad PR celebrates 34th Pro-retail show with Palmer and Harvey

Tuesday, 03 May 2016

The Myriad team joined its client Palmer and Harvey at the 34th Pro-retail trade show, to encourage retailers to be fit to compete.

Recently held at the Telford International Centre, this year’s action-packed Pro-retail attracted thousands of visitors, more than 200 suppliers and some of the biggest names in the FMCG industry.

The theme for the 2016 show was ‘Fit to compete’ to tie in with this summer’s two major sporting events: the UEFA European Championships and the Olympic Games in Rio.

A number of special guests from the sporting world made an appearance over the two days, including ex-England footballer Bryan Robson, former Great Britain Olympian Mark Lewis-Francis and ex-Le Mans racing Driver Allan McNish.

Along with new product launches and exciting competitions, visitors were able to attend a presentation on upcoming new tobacco legislation.

Social media was a key talking point again this year, with members of Myriad talking to retailers about the benefits of using Facebook and Twitter to grow their business.

The Gala Night dinner on Tuesday evening kicked off with a performance by a Brazilian Samba band, who led guests into dinner. Stand-up comedian Kevin Bridges was the esteemed opening act, followed by the Pro-retail Awards, where Palmer and Harvey recognised the best suppliers and retailers in the industry.

Rounding off another successful year, Palmer and Harvey donated much-needed, non-perishable goods to Telford food bank at the end of the show, for the second year running.