Myriad launches exciting new TENA campaigns to trade press

Tuesday, 29 March 2016

Last Monday, Myriad teamed up with leading hygiene brand SCA to host a lunch and networking session at The Mandarin Oriental to deliver campaign news from bladder weakness experts, lights by TENA and TENA Lady.

Eight journalists from influential trade titles including Asian Trader, Convenience Store and Independent Retail News attended the event, held at the hotel’s two Michelin starred Dinner by Heston restaurant.

Attendees were treated to a unique dining experience and private kitchen tour, while learning about both brands and their upcoming campaigns, along with information about new initiatives and launches.

The event provided a great opportunity for lights by TENA to promote their C’est la vie campaign, encouraging women to have a care-free attitude to light bladder weakness. TENA Lady also unveiled their Lets you be you campaign, aiming to empower women to be the best they can be, without a second thought about bladder weakness.

Both brand managers also delivered an insightful overview of the bladder weakness market and its growth within the retail sector, whilst explaining the benefits of purpose-made products and the advantages for retailers of stocking the TENA range in their stores.

To ensure campaigns remained top of mind, each attendee took home a branded press pack containing further information, a cookbook to replicate Heston’s recipes at home and product samples.

Coverage:

http://www.cosmeticsbusiness.com/news/article_page/Lights_by_TENA_says_Cest_La_Vie_with_new_campaign/116849
http://www.retailtimes.co.uk/tena-revamps-lights-range-aims-break-taboo-bladder-weakness-new-campaign/