MYRIAD LAUNCH ANOTHER SUCCESSFUL PRESS BRIEFING
Tuesday, 22 November 2016
Myriad PR has hosted another successful event for its client TENA at the glamorous Dorchester hotel on Park Lane.
Launched with the brief to engage pharmacy trade media, Myriad engaged a record 13 specialist journalists, who joined the brand for a dedicated afternoon of activity.
Attendees were presented with a comprehensive brand update from TENA Training and Brand Manager, Donna Wilson, before being given a brief on upcoming activity.
Throughout the presentation journalists were educated on TENA’s importance to the pharmacy sector, alongside pertinent customer profiles and techniques for providing the best service for those experiencing bladder weakness.
After the briefing, guests were treated to a decadent afternoon tea and ample time for networking.
As the UK’s leading bladder weakness brand, TENA provide pharmacists and their teams with a product to suit any customer requirement. The brand also offer an award-winning training programme, which counts towards CDP, to pharmacies all over the UK.