MYRIAD HELP LIGHTS BY TENA LAUNCH NEW #noonetoldme DIGITAL CAMPAIGN WITH SOME OF UK’S TOP INFLUENCERS

Monday, 19 September 2016

Myriad PR has engaged 20 high profile influencers – including prominent parenting, health and fitness, lifestyle and beauty bloggers – at a bespoke event for its client lights by TENA.

Held at Champneys Springs in Leicestershire, the event kicked-off with an interactive briefing from the lights by TENA brand team to educate attendees on the product range, the My PFF pelvic floor fitness app and the new #noonetoldme digital campaign.

To support this, the bloggers were invited to partake in an afternoon of fitness and relaxation with activities enhancing the #noonetoldme theme. 

Firstly attendees took part in a motivational circuits session to enhance the importance of exercising as you get older, a yoga class to educate on the importance of doing pelvic floor exercises and finishing with a relaxing spa treatment to demonstrate the importance of taking some time out for yourself. This was embraced by the bloggers, who shared their own #noonetoldme stories on social media throughout the afternoon.

This latest activity builds on the success of Myriad’s last event for the brand with one blogger hailing the experience as ‘the best event I have attended, so far, during my time as a blogger’.