Myriad help Bodyform win Grocer Top Campaign award
Tuesday, 10 January 2017
The UK’s largest retail trade magazine, The Grocer, has named Bodyform’s Red.Fit campaign – which was launched to media by Myriad PR – as one of its ‘Top Campaigns of the Year’.
The magazine’s annual awards celebrate the best creative and strategic work from retailers and brand owners over the past 12 months, where Bodyform was recognised in the personal care category.
The Grocer lauded Bodyform for “packing a punch” with its gritty portrayal of blood in the powerful feature film ‘blood’ whilst the complimentary campaign research looking into the effects of exercise on menstruation was also highly praised.
Thanks to Myriad, the campaign secured immediate acclaim amongst the world’s media for its pioneering approach to feminine care marketing, achieving a total media and social reach of more than 700 million.