Myriad gets the latex factor!

Tuesday, 21 September 2010

                                                   

Boy band JLS have praised consumer healthcare agency Myriad PR for its: “Big love, big heart, big mind.”

Myriad worked closely with the chart-topping band on the launch of the Just Love Safe range of condoms on behalf of clients Durex. The agency played a key role in masterminding the range of condoms, which will raise money for the newly-established JLS Foundation, a registered charity.

There are four packs of condoms in the Just Love Safe condom range – one in each of the band members’ individual colours. Each pack contains three Durex Extra Safe condoms. They are being sold in major grocery and pharmacy stores throughout the UK.

Amidst a media frenzy, the agency organised a high profile press conference in central London to launch the range on behalf of Durex and JLS. The event was attended by 10 TV crews, 4 national radio and over 30 national press - and gained phenomenal news coverage.

The launch was lead story on several news bulletins and featured on MTV, BBC Radio 1, BBC and ITV news, the Lorraine Kelly Show, the Paul O’Grady Show, Channel 5 and Sky. It has also been covered in several national newspapers and magazines.

Senior account director Vanessa Munnings managed the launch on behalf of Myriad. She said: “Working with JLS was a real privilege and a pleasure. These intelligent role models are incredibly driven and committed towards communicating a clear sexual health message to the sexually active 16+ generation.”

Managing director Steve Weaving added: “We have to salute the vision of our clients of 20+ years, Durex, for driving forward this opportunity and in doing so, potentially shaping the sexual health of the nation.”