Myriad continues to lead relationship with UK’s biggest boy band for client Durex

Thursday, 01 September 2011

Myriad PR’s relationship with the UK’s biggest boyband continued this month with a visit by JLS to an inner city youth club organised on behalf of client Durex.

Myriad worked closely with the chart-topping band on the launch of the Durex Just Love Safe range of condoms last year.  The agency played a key role in establishing the partnership between JLS and Durex which raises money for the band’s registered charity, the JLS Foundation.

The band visited the Lancaster Road youth club in Ladbroke Grove during Sexual Health Information Month to promote how both the band and Durex are helping to raise funds for good causes.

Alan Eriksen senior brand manager at Durex said: “Working with JLS enables us to reach a target audience of 16+ people and empower them to take greater care of their sexual health.”

Click on image to see a video of JLS at work