Lansinoh appoints Myriad to manage its UK PR

Monday, 12 July 2010

Breastfeeding experts Lansinoh have appointed Myriad to run its media relations programme.

Lansinoh, a much-loved brand among breastfeeding mothers, is the PR agency’s latest client in the parenting industry.

Managing director Steve Weaving says the appointment adds another dimension to the agency, which already has valuable experience in a broad range of industries.

“We are delighted to work with Lansinoh at such an exciting time. It is a quality brand and I am sure this is the start of a successful relationship.”
Lansinoh creates high-quality products that mums can trust to help them to nurture their babies naturally and has a strong following among new mothers and growing families. 

Lansinoh Director, Health Professional Liaison, Diane Emery said Lansinoh was drawn to Myriad for a number of reasons.

“We were impressed by their contacts, creativity, expertise, initiative and enthusiasm,” she said. “Myriad's long-term relationships with other clients highlighted to us that they were likely to become a partner we could trust.”