Earth Friendly Baby & mOmma

Tuesday, 17 January 2012

A successful year with breastfeeding client Lansinoh has proved fruitful for Myriad PR, with the agency securing two new clients from the Lansinoh portfolio.

Lansinoh has appointed the agency to manage the PR for their new acquisitions – Earth Friendly Baby and mOmma.

Earth Friendly Baby is a growing brand that already has a strong following of environmentally and socially responsible parents. The company is passionate about natural products, and use ingredients that are plant-derived where possible and biodegradable. They do not use artificial colouring, synthetic fragrances or parabens.

mOmma is an innovative range of toddler feeding products that are specially designed to promote development in your child. Founded in Switzerland in 2006 the company has grown into a worldwide brand.

Lansinoh director, health professional liaison Diane Emery, said: “After a first, very positive year with Myriad we are excited to continue working with them. They are an important part of our business now and we trust them completely with our new acquisitions.”

Myriad PR managing director Steve Weaving said: “It is a great vote of confidence from Lansinoh that they have signed Myriad up for another year and trusted us with the PR for their two new acquisitions. We look forward to securing more coverage for all three brands.”