Durex is the world’s leading condom brand and is sold in more than 150 countries across the globe.
Working across such a broad range of countries PR activity is undertaken on a large scale to promote the brand’s key messages across all major markets.
A shining example of this is the annual Durex Global Sex Survey, which is organised, co-ordinated and promoted by Myriad and carried out in more than 50 countries worldwide.
The 2004 survey focuses on people’s sex lives, use of contraception, sex education and awareness of sexually transmitted infections and it is essential that the programme implemented by the agency achieves extensive positive media coverage as well as promoting important educational messages.
It is vital for a global PR programme to incorporate activities to reach a variety of audiences with the brand’s key messages and ensure the brand’s credibility, experience and expertise in the sexual health arena is highlighted.
As part of this Myriad also works proactively and reactively to exploit opportunities to promote the brand as well as developing supporting material for new product launches which reflect the desired brand and sub-brand positioning. |
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