Key contacts in the field of sexual health and an ability to create innovative campaigns have helped Myriad cement its position as Durex’s lead PR agency.
For 2004/05 a fully integrated sexual health programme has been created to underline key safer sex messages and achieve positive brand awareness.
This year’s PR activity features intensive media relations campaigns, major set-piece activities, an extensive opinion former and parliamentary programme as well as the development of new materials supporting healthcare professionals in promoting the safer sex message.
Myriad has an extensive number of recent key successes under its belt, including the annual National Condom Week, the Durex Report, www.durexchange.co.uk and local Global Sex Survey initiatives.
It has also been heavily involved in devising and implementing creative PR programmes to support brand repositioning and a variety of sub-brand product launches. |
 |
|
![Myriad Public Relations [home]](../images/logo.gif){kind=logo}
back
