SSL International’s OTC range of products, Client Case Studies, Myriad Public Relations, Public Relations PR

SSL International’s OTC range of products

Myriad continues to build brand awareness for SSL International’s portfolio of Over The Counter (OTC) products. The OTC range consists of: Head lice Full Marks, Derbac, Prioderm, Suleo, Carylderm, Combs and Natruclear Oral analgesics Syndol, Paramol, Cuprofen and Cuprofen for children Winter Meltus and Merocets Topical Analgesics Ralgex and Cuprofen Gel Paediatrics Medised, Medinol, Woodwards and Ashton & Parsons GI Resolve, Remegel, Diocalm and Sea Legs Skin & Scalp Waspeze, Burneze, Anbesol, Compound W, Earex, Audax Myriad’s remit is to raise awareness of SSL International’s OTC products to pharmacists and consumers, focusing on key brands and product launches, playing an effective role in supporting advertising campaigns and maximising positive coverage in trade press. A comprehensive media relations programme has been implemented targeting pharmacy, forecourt and convenience press, supported by a consumer campaign focusing on women’s glossies, mother and baby titles, healthy living magazines and weekend supplements.

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