Scholl manufactures an extensive range of footcare products which problem solve, pamper and protect. With more than 100 years of experience, Scholl is a brand that people trust.
In April 2005 Myriad took on Scholl’s entire UK footcare portfolio focusing on six individual categories; Scholl Party Feet, Scholl Flight Socks, skin & nail, insoles, odour and remedies.
Myriad’s role is to continue to build awareness of the Scholl range and attract new users through trial and sampling. Media activity is centred around product developments and new product launches, raising Scholl’s profile within consumer and trade media. The programme is supported by extensive advertorial, reader offer and competition initiatives.
Consumer activity focuses on encouraging individuals to seek professional advice rather than to self-diagnose their footcare problems. All activity underpins Scholl’s philosophy: “Dedicated to improving people’s health, comfort and well-being through their feet. Foot science made relevant.”
The complete programme is far reaching, not only aimed at mainstream consumer and trade publications but also targeting sub groups such as magazines for the elderly, mother and baby titles, specialist hobby titles and professional journals, all ensuring Scholl remains the UK’s first choice for specialist foot products.
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