Myriad continues to raise the profile of Tiger Balm as one of the world’s leading topical analgesics and to communicate the key brand messages that it contains no animal parts and is not tested on animals.
A comprehensive media relations programme targets the pharmacy market, ensuring these key retail customers are made aware of all brand developments and promotional support programmes.
Myriad also organises and runs a series of highly successful reader offer programmes - featuring a range of Tiger Balm branded merchandise – in consumer magazines and in regional daily newspapers throughout the UK.
The agency has also created a programme sponsoring the tigers at Woburn Safari Park, including by a ticket reader offer and competition programme, which has proved extremely successful in clearly communicating the links between Tiger Balm and animal conservation. |
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